Fulla is the Middle Eastern version of Barbie. Fulla is “loving, caring, she is part of the community. ” Fulla is made to reflect the customers she’s been addressed to. She respects her parents. She prays. She takes care of others.
At the same her breasts have been made smaller, because customers requested it. Her undergarments are part of her body, so they cannot be taken off. Fulla is a modern doll, inspired from a liberal society and transformed into the reflection of a conservative one. The film challenges this assumption and questions whether this modern doll really reflects modern young arab women.